About
PATHWAY
Strategic Storytelling for Innovation and Impact
Growing up in the arts, I’ve always been drawn to the power of storytelling. My pathway combines this creative foundation with studies in Communications & Media and Organizational Studies to explore how storytelling and strategic communication fuel organizational success. I aim to examine how organizations use narrative to engage stakeholders, distinguish themselves in competitive markets, and advance long-term goals. Rooted in marketing, strategy, and entrepreneurship, this approach emphasizes how compelling stories spark innovation, build strong brand identities, and drive meaningful growth.
