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Marketing

Students in this pathway delve deeper into why people buy, how to gain recognition of certain brands, or what strategies let people know what you want them to know about your organization. With a mix of communication, psychology, and various other disciplines, marketing provides a foundational understanding about the intersect of human interest and strategy.

Career Opportunities

  • Advertising
  • Marketing Management
  • Consumer Research and Analyst

Alums with this pathway

 

  • Yael Joseph – Marketing @ Denison Consulting
  • Erica Lardo – Associate Brand Manager @ Unilever
  • Allison Moody – ​​Marketing Associate @ Element Materials Technology

Course Examples

  • Mkt 300: Marketing Management I
  • OS 495: Psychology of Marketing

Megan Dixon

Class of 2023

Madeline Epstein

Class of 2023

Ashley Huang

Class of 2023

Celia Pagnucco

Class of 2023

Maryanne Pantoja

Class of 2023

Megan Pendergast

Class of 2023

Skylar Wolf

Class of 2023

Olivia Garber

Class of 2024

Benjamin Girard

Class of 2024

Alexandra Master

Class of 2024