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Students in this pathway delve deeper into why people buy, how to gain recognition of certain brands, or what strategies let people know what you want them to know about your organization. With a mix of communication, psychology, and various other disciplines, marketing provides a foundational understanding about the intersect of human interest and strategy.
Career Opportunities
- Advertising
- Marketing Management
- Consumer Research and Analyst
Alums with this pathway
Course Examples
- Mkt 300: Marketing Management I
- OS 495: Psychology of Marketing