About
PATHWAY
Using the Intersection of Marketing and Psychology to Elevate Nonprofit Impact and Drive Social Change
Fueled by my passion for positively impacting society, I aim to explore how human behavior influences the outcomes of nonprofit organizations. Specifically, I am curious how understanding human psychology can elevate a nonprofit organization's strategic goals to drive meaningful social change while enhancing organizational culture, productivity, and job satisfaction.
Understanding marketing principles specific to the nonprofit sector will also allow me to unravel the motivations behind donor support and create innovative strategies to communicate and market nonprofit brands effectively. By integrating psychological insights with tailored marketing approaches, I aim to empower nonprofits to connect more deeply with their audience, thereby enhancing their ability to drive meaningful change.
