About
PATHWAY
Marketing, Law, and Social Change
I am interested in the marketing pathway because it foregrounds my exposure to the law field. Marketing is not simply about persuasion or pushing visibility; it is about framing, voice, and audience. It asks how organizations speak, what they choose to emphasize, and what remains unsaid. In the context of immigration, these choices carry weight. Policies are shaped by public discourse and organizations, whether those are legal institutions, nonprofits, or advocacy groups; they all inherently rely on narrative to establish legitimacy and trust. I want to study how an organization’s language influences perception and how communication can be used effectively, especially when someone's life is involved. My interest in immigration law is deeply personal. As a first-generation college student and citizen, I grew up watching my family navigate institutions that felt distant and even opaque. Forms, deadlines, and legal terminology often obscured the stories my family had beneath them. These experiences taught me that law is not only enforced through statutes but also through language. I had to prepare the tone of a letter or a talk to a certain official and frame our stories to be deemed credible. I want to pursue advocacy because it begins with understanding institutions and interpreting them with close attention to how they work and speak.
