About
PATHWAY
Music Industry Marketing and Branding
My pathway in Music Industry Marketing and Branding focuses on the intersection of creativity, culture, and business. I am fascinated by the psychological connections artists form with their fans and how these bonds can be authentically extended to brand partnerships. I hope to help shape meaningful moments in pop culture by providing audiences with exciting and innovative collaborations with businesses that recognize the value of music. Drawing from disciplines like entrepreneurship, creative strategy, communications, marketing, psychology, public relations, sociology, and economics, I hope my pathways will provide me with the skills and knowledge needed to monetize creativity in ways that deliver value for artists, fans, and brands alike.
