On Thursday, February 25, 2021, at 12 PM (CT), Professor Yeidy M. Rivero presented "Spanish from nowhere: Miami’s America’s Production Inc. and accent-less Spanish-language radio in the 1960s" as a part of the Latinx Digital Media Virtual Seminar Series.
During the 1960s, Louis J. Boeri's Miami-based America's Production Company (API) was one of the top Spanish-language radio production companies in the U.S., selling shows to the U.S. government and to commercial radio stations in the U.S., Latin America, and Spain. A key factor of API's marketing strategy was the promotion of its shows as depicting accent-less Spanish. Rivero analyzes elements that formed API's allegedly accent-less performances and how these ingredients might have contributed to the company's success in the U.S. Spanish-language radio market during the1960s.
