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If you need access to your Google Analytics account, email LSATechnologyServices@umich.edu and include the LSA department or unit account you need access to.
For Wordpress Google Analytics, please specify your Wordpress site url. Wordpress Google Analytics are handled by a WP plug-in and are set-up by site owners.
To access your Google Analytics account, use your uniqname and kerberos password. You can log-in at analytics.google.com.
Google Analytics Academy
Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts.
Google Analytics Help Center
New to Analytics? Use this interface map and the sections to familiarize yourself with the main Reporting tools and controls.
Reliable Soft: Best Google Analytics Reports for Beginners
These are the absolute essentials for any webmaster looking to answer the 4 w’s (‘what’, ‘when’, ‘where’ and ‘who’).
Neil Patel: 12 Awesome Custom Google Analytics Reports Created by the Experts
Google Analytics provides some great pre-configured reports to work with out of the box, but the ability to customize and build your own reports from scratch is what allows marketers to gain truly valuable insights from the tool.
If you have questions about how to use your Google Analytics account or how to create new reports, you can schedule an Open Lab session.
If you have a quick question, email LSATechnologyServices@umich.edu.