Kate Denton is an accomplished marketer and executive, with a career spanning nearly 20 years in consumer goods, music and sports. She is currently the Vice President of Marketing for Pacers Sports and Entertainment where she oversees brand and digital marketing, creative development and content creation as well as media buying. Her scope includes the Indiana Pacers, Indiana Fever, Fort Wayne Mad Ants and Bankers Life Fieldhouse.
Prior to PS&E, Kate served as a member of the Executive Committee and highest level marketing for leading cannabis companies such as Green Thumb Industries and Loudpack. At those firms she led the expansion of consumer acceptance and trial in the legal cannabis business as well as the development of brands to meet the needs of various consumer segments. At Loudpack, Kate led the redesign of Kingpen, the nationally recognized leader in cannabis vape, developed the Loudpack brand, partnered with Dan Bilzerian on the launch of Ignite, and licensed the award winning Smokiez brand from Washington.
Kate also spent 4 years at the SVP of seventeenfifty, an internal creative lab at Capitol Music Group. She brought 4 critical functions together under one team to better maximize opportunities for artists. Her team led consumer insights and research for the label group, executed strategic media buys, led creative sync licensing deals and secured key brand partnerships. Her work led to a variety of innovative endeavors on behalf of the company’s artists, including: securing branded product placements for Katy Perry, Jennifer Lopez and Capital Cities; partnering with Intel and MTV to execute a live stream concert from roof of Capitol Music Tower for launch of Arcade Fire album Reflektor; developing the breakthrough collaboration between Lil Yachty and Nautica and securing the partnership between Migos and Finish Line. During her time at Capitol Music Group, she was recognized with the 40 Under 40 in Music by Billboard Magazine.
Kate began her career in consumer packaged goods, having worked at major companies such as Pepsico and Kraft Foods, where she was responsible for breathing new life into trusted brands such as Gatorade and Cool Whip. She holds a Masters in Business Administration from Northwestern’s Kellogg School of Management and a Bachelors in Business Administration from the Ross School of Business at the University of Michigan. She is a member of the Earth and Environmental Sciences Alumni Advisory Board at the University of Michigan.
