Professor of Communication and Media
About
Devon Powers researches consumer culture: how it moves through the world, gains meaning, and achives and/or loses popularity. She is especially interested in trends, the future, branding/promotion, and popular music. She is the author of On Trend: The Business of Forecasting the Future (University of Illinois Press, 2019), Writing the Record: The Village Voice and the Birth of Rock Criticism (University of Massachusetts Press, 2013), and co-editor of Blowing Up the Brand: Critical Perspectives on Promotional Culture (Peter Lang, 2010). Her academic work has appeared in Communication Theory, New Media & Society, Journal of Consumer Culture, and Creative Industries Journal, among others; she has also written for Wired, Atlantic Monthly, the Washington Post, and other popular venues. She is currently writing another book about cultural trends.
