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Academic Planning

The mission of the Communication and Media major is to study and teach about the mass media and emerging media: Their evolution, their effects, their uses by everyday people, and their regulation and industry practices. We cultivate thorough-going media literacy among our students, and produce cutting-edge scholarship about the media’s impact on individuals and society.

Four crucial reasons for studying media:

  • Enormous influence on our culture and those around the world
  • Role in shaping our individual and collective identities (including our attitudes toward others)
  • Centrality to every day life, politics, the economy, and public policy
  • Impact on democratic institutions

Key elements of the major are:

  • Classes taught by world-renowned faculty
  • Small, upper-level seminars examining a range of issues like impact of mobile communications, gender and media, media and public opinion, health and media, media and globalization, media effects on individuals and society
  • Emphasis on critical thinking and writing
  • Opportunity to include study abroad, research and transfer credit towards major elective requirement
  • A Senior Thesis Program that is providing unique support to students interested in pursuing and presenting their own research
  • Combining classroom training with internship opportunities in a variety of media-related fields
  • Opportunity to learn about careers and network with outstanding U-M alumni through our Career Exploration events and Shadowships