Undergraduate Students

The Communication and Media Undergraduate Curriculum teaches students to (1) critically analyze the role of communication and media in society and (2) effectively apply principles of strategic communication and public engagement. Across these two programmatic areas, the curriculum emphasizes six key themes listed below. Overall, students learn how media influences individuals, shapes society, and how communication principles can be utilized to address critical social issues.

Two Key Areas:

1. Critical Analysis of the Role of Communication and Media in Society

2. Strategic Communication and Public Engagement

Six Key Themes:

Click on the theme to see a sample of courses.

1. Advertising and Marketing, Advocacy, and Campaign Design

2. Digital Media, Technology, and Society

3. Entertainment and Media Industries

4. Identities, Race, Gender, Sexuality, and Representation 

5. Media Psychology and Audiences

6. Politics, News, and Democracy

Some departmental resources include our industry-based alumni panels and career exploration opportunities, notably our Industry Immersion Program where students are able to work with alumni for a few days.