Pranav Malhotra, Assistant Professor in the Department of Communication and Media, has published a new article titled “‘They have my kundli’: Understanding urban upper-middle-class Indians’ beliefs about social media algorithms” in the journal New Media & Society.

Through in-depth interviews, this study explores urban upper-middle-class Indians’ knowledge of, attitudes toward, and practices with social media algorithms. It highlights how social status and cultural narratives surrounding technology inform algorithmic sensemaking in a critical Global South setting.