All Communication and Media majors need to take one “Communication in Action” approved course before they graduate. Communication in Action classes are predominantly focused on developing student skills that can be used for communicating in the public sphere (written, audiovisual, or oral).
The Communication in Action classes that count towards the requirement are listed below - please note that the Communication in Action class needs to be taken through the Communication and Media Department at the University of Michigan (transfer credits or classes from other departments at UM cannot count towards the requirement).
If you have already taken a COMM ULWR course you have fulfilled the Communication in Action requirement.
Approved Communication in Action Courses:
200 Level
All Public Speaking Courses (COMM 290, 291, 292)
Principles of Advertising (COMM 230)
300 Level
Reputation Management for Global Business (COMM 305)
Brand Storytelling for Advertising (COMM 305)
Advertising (COMM 307)
Influencers (COMM 307)
Designing Persuasive Communication (COMM317)
Advertising Strategy (Comm 332)
Beyond the Runway: Communication Strategies in the Fashion, Beauty and Design Industry (COMM 342)
Public Relations (COMM 343)
Communicating Science Health and Environment (COMM 345)
All COMM ULWR Courses
400 Level
Cross-Disciplinary Advertising: From Sports Marketing to Branded Entertainment (COMM 402)
Persuasion (COMM 408)
Election Campaigns in the USA (COMM 408)
Principles of Strategic Integrated Marketing Communications (COMM 409)
Environmental Communication (COMM 413)
Marketing for Social Change *when taught as a 3-credit course (COMM 417)
Strategic Communication in Healthcare Organizations & Industries (COMM 427)