About
Pratiksha has worked as a media professional in India for 8 years. Her experience spans the sectors of broadcast journalism, movie marketing and digital content creation. Her experience in the media industry has shaped her understanding of how industry logics and production cultures shape visual representation and she hopes to continue building upon this experience in her academic work.
Her master's thesis focused on the contemporary representations of feminism in commerical Hindi cinema. She is also interested in political communication and humor, particularly their intersection with questions of gender.
She is interested in analzying the power and representation in popular culture; seeking to understand their role in identity formation. Her interest lies at the intersection of the cultural and socio-political contexts that inform visual media, both traditional and new. With the rise of participatory cultures in content creation across media platforms, she is interested in studying how memes and other visual formats foster a sense of collective identity among online publics. She is enthusiastic about developing more holistic frameworks to assess these narratives; integrating interdisciplinary concepts in her analysis. Currently working on projects that engage with Western as well as South Asian media, she hopes to contribute a non-Western perspective to the study of mediated communication.
Field(s) of Study:
- Digital Humanities
- Feminist Media Studies
- Popular Culture
