LSA Brand

Your brand is the impression people have of you and the experience they have when they interact with you, your organization, and your services. It is more than the block M logo and more than the maize and blue colors. 

The LSA brand works in partnership with the University of Michigan brand, which positions the university as a lively, respected academic community where exceptional thinkers and creators challenge assumptions, generate new knowledge, and take action.

The LSA Marketing and Communications team promotes and protects the LSA brand. In doing so, we support LSA’s mission and values and LSA Dean Rosario “Rosie” Ceballo’s strategic priorities. Through our work, we demonstrate how LSA distinguishes itself as the preeminent liberal arts institution in and for the world.

Our value proposition: Embedded in a world-class research university, LSA sets the standard of excellence in liberal arts teaching and research. LSA’s people explore the human and natural worlds with a rare combination of wonder and intellectual rigor, delivering an education that prepares students for rich lives and meaningful careers, and making discoveries that help us reimagine the world and create positive, purposeful change. Our diverse intellectual community and extensive network of alumni and donors are leaders, creators, and contributors who are making a difference in virtually every field of human endeavor, in every part of the world, and beyond.

Our College of LSA’s extensive brand refresh in 2023, was recognized with a 2024 Best of District V Award from the Council for Advancement and Support of Education in the marketing branding category.

Visit the LSA Brand Portal* to access a robust collection of resources—including our brand guidelines, a complete logo library, and tookits—for communicators and creatives across the college to execute brand-compliant marketing collateral and communications.

*U-M login is required to access the LSA Brand Portal