Expertise

As the largest and most academically diverse of U-M’s 19 schools and colleges, LSA’s impact is felt in Michigan and around the world. LSA combines groundbreaking research, exceptional education, and a global network of alumni creating positive, purposeful change. It is the role of LSA Marketing and Communications to tell the college’s story and engage audiences in a deeper understanding and support of LSA and its strategic priorities.

Marketing and Branding

LSA's brand expresses the college's mission, vision, and values. Our guidelines establish: the pillars that define LSA's identity, the messages that speak to key audiences, and the creative platform that represents our community. Want the details? Visit LSA Brand.

Our marketing and brand strategy team helps units across the college create and share content that feels uniquely LSA. We do it through the creation of print collateral, digital communications, including web and email, and market research and analytics. We also provide tools, identity packages, creative frameworks, and guidance. All of it works to promote and protect the LSA brand.

Communications and Engagement

We tell LSA’s story. Our writers and content creators are the talent behind the in-depth stories in LSA Magazine, video features on unique faculty research expertise, press releases announcing new initiatives, social media campaigns that engage current students and alumni, and newsletters and online stories that share the latest happenings in the college.

With more than 100 units and thousands of faculty, staff, and students, our team helps the LSA community stay connected to what's happening across the college, and to each other. We support the dean and college leadership with executive communications and help units across the college share their priorities, updates, and accomplishments with the college, university, and beyond.

Design

Our award-winning team of multimedia designers create visually compelling, high-quality, strategic communications that bring the college's stories to life in print and digital formats. We work closely with teams across LSA to transform ideas into experiences that engage audiences and advance the college’s strategic goals. We prioritize user experience and carefully curate authentic, inclusive imagery to ensure every design element strengthens the LSA brand and resonates with all audiences.

Project Management

Our team of project managers guides the successful execution of highly complex projects across print and digital platforms, combining skills in strategic communications and a high level of attention to detail. The team proactively brings experts together for collaboration to spark new ideas and achieve shared goals.