Wendy Gould Shenfeld

Owner/Jewelry Designer, Worn on Purpose

In 1993, Wendy started her company designing jewelry and presently is the founder and CEO of Worn on Purpose, a jewelry company that gives back by supporting charitable organizations. Wendy has been an active lay leader in the Jewish community on Long Island and New York City. She has held many volunteer positions with UJA-Federation, Seeds of Peace, and proudly sits on the National Board of the Birthright Israel Foundation. Wendy was the recipient of the UJA-Federation Robert Boas Leadership Award, was a Wexner Heritage Foundation fellow and received the Woman of Valor award from UJA. Presently she is a co-chair of the NY-Federation King David Society for the Woman’s Division. Previously she dedicated her time to enhancing her children’s public school and served as the co-chair of the Coordinated Council of Parent Associations in Roslyn, NY. 

Wendy began her career as an analyst at Salomon Brothers and later earned an MBA from Columbia University, majoring in real estate finance, and then became an associate in the real estate finance department. Subsequently she worked at the Georgetown Group, a Manhattan real estate concern focusing on development. 

Wendy lives in New York City with her husband Steve (MBA 1983). They have three grown children–Kyle (AB 2011, English and JD from Cordoza), Ricki (AB 2013, Economics, University of Pennsylvania and MBA from Columbia), Michael (AB 2016, Psychology)—and a son-in-law, two daughters-in-law and a grandson. Wendy attributes her broad skill set to her liberal arts education which has allowed her to pivot in her career and empowers her in her philanthropic endeavors. Wendy enjoys spending time with her grandson, playing bridge, travel, skiing, biking and kayaking as well as entertaining friends and family.