University of Michigan study: Young adults sharing social cause videos are not 'slacktivists'
Read the full article at Click On Detroit.
The study, released on Wednesday, challenges the notion of "slacktivism," which is often used to describe young people's political activity on social media.
Here's more from the U of M study:
Lane and co-author Sonya Dal Cin, associate professor of communication studies, asked 178 college students to view three social cause videos and then randomly assigned them to post one of the videos either publicly on their own Facebook timeline or anonymously on a third-party's Facebook timeline.
The participants then indicated their willingness to volunteer, donate or engage in other behaviors to help the social cause whose video they chose to share.
Participants who shared a video about a social cause publicly were more willing to volunteer than those who shared anonymously. This is initial evidence of a "reverse Slacktivism effect," Lane says, demonstrating that publicly showing support for a social cause through sharing can increase—not decrease— commitment to taking further action.