Germine "Gigi" Awad

Germine Awad's scholarship is characterized by three interrelated areas of inquiry: prejudice and discrimination, identity and acculturation, and body image among women of color. She has also written in the area of multicultural research methodology. Much of her research is guided by the questions “What factors lead to discrimination against minoritized ethnic groups?” and “What impacts perceptions of experienced discrimination?” The two populations that she has primarily focused on are Arab/Middle Eastern Americans and African Americans. Dr. Awad is concerned with how prejudicial attitudes and ideology impact attitudes towards minoritized ethnic groups generally and within specific domains such as the workplace and higher education. In addition, she examines how racial/ethnic identity and acculturation impact minoritized ethnic groups’ perceptions of discrimination. She has expanded her identity and acculturation research to the study of body image concerns among women of color.