A new study has found that including climate impact labels on a sample fast food menu influenced participants’ food choices in favor of more climate-friendly items. The study was led by a researcher at the Johns Hopkins Bloomberg School of Public Health.
For the study, more than 5,000 online participants were shown a sample menu resembling a fast food menu and asked to choose a single item for dinner. One group of participants received a menu with non-red meat menu items such as chicken sandwiches labeled “low climate impact.” Another group received a menu with red meat items—burgers—labeled “high climate impact.” A third control group received menus with QR codes on all items and no climate labels.
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“Effect of climate change impact menu labels on fast food ordering choices among US adults: a randomized clinical trial” was co-authored by Julia Wolfson, Aviva Musicus, Cindy Leung, Ashley Gearhardt, and Jennifer Falbe.