The food is cheap when we buy it, but very expensive later on. And at the moment in the UK there is no warning on any food that would protect a child from buying it.
Yet in countries across Central and South America, legislators are bringing in policies that have been effective in tobacco control. In Colombia, for example, politicians voted to bring in taxes on UPFs, along with large, stark labelling warning that these products are high in sugar, or high in saturated fats or high in salt.
Harmful food needs clear warnings, we need to get the cartoon characters off the boxes and ban ads. The worst stuff needs to be properly taxed and we need to make real food much more affordable and available.
We need changes because as individuals, how can we expect to resist products which have been engineered and marketed by some of the smartest people on Earth?
If you are reading this and you are struggling with weight and diet-related disease, this film will show that it is absolutely not your fault. It really is the food. And it's time that the Government stepped in to help stop it.
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