Professor, Film, Television, and Media
About
Daniel Herbert is a scholar of film and media with particular interests in the media industries and their impact on culture. He is the author, co-author, and co-editor of several books and numerous essays. His first book, Videoland: Movie Culture at the American Video Store (UC press, 2014) was named an "Outstanding Academic Title" by CHOICE and examines the ways that video rental stores altered movie culture from the 1970s through the 2000s. His second book, Film Remakes and Franchises (Rutgers UP, 2017) provides an accessible introduction to the history, theory, and practices of film remakes, media franchises, and other types of “industrial intertextuality.” He co-authored Media Industry Studies (Polity, 2020), which provides a critical overview of this subfield and analyzes the many methods, objects, and scales that have animated it. He recently completed a monograph about New Line Cinema.
He is currently conducting research about the brick-and-mortar retailing of physical media in the post-digital media historical context, with a particular focus on "coolness" as an idea and value. Record stores, comic shops, and so on. This project extends his work in Videoland, several pieces in Flow, and the edited collection Point of Sale: Analyzing Media Retail (Rutgers UP, 2019).
Herbert mentors undergraduate and graduate students with a wide range of interests and research projects, and enjoys teaching such classes as Adaptations, Analyzing Media Industries, The Contemporary Film Industry, and Film History.
