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Logos and Brand Resources

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In 1841, the university held its first classes in Ann Arbor with a handful of students, featuring a curriculum rooted in literature, science, and the arts—a revolutionary approach that viewed the world through many lenses instead of just one.

Today—with over 26,000 students, faculty, and staff, an alumni network of over 200,000, and more than 100 degree programs in over 75 academic departments and programs—LSA is the largest of U-M’s 19 schools and colleges and is still at the heart of the university.

The college is built upon the idea that a powerful, pragmatic, broad education can transform hearts and minds, can solve problems in an ever-changing world, and can yield ideas and innovation across every discipline.

 

 

 

 

Our Vision

We are a diverse intellectual community, working together to reimagine the world and create positive, purposeful change.

 

Our Mission

As a public liberal arts college, LSA’s mission is twofold:
 

  1. To push the boundaries of what is understood about human experience and the natural world, and 

  2. To foster the next generation of rigorous and empathetic thinkers, creators, and contributors to the state of Michigan, the nation, and the world.

Our Values

Exploration. We believe in bold investigation that transforms current assumptions, sparks new ideas, and changes the very questions we ask.

Common Good. We are committed to social impact, working together to advance a more just and sustainable future.

Inclusion. We actively work to increase access, welcome different perspectives, and build a community where each person feels a sense of purpose and belonging.

Well-being. We recognize that taking care of ourselves and one another is a shared responsibility, and that everyone needs support to thrive.

Integrity. We align our actions with our collective values and a steadfast commitment to ethical practice.

 

 

 

 

A robust expression of the college’s vision, mission, and values, the LSA brand seeks to position the college as the preeminent liberal arts institution in and for the world. The U-M brand is one of the most powerful and recognizable brands in higher ed. The purpose of the LSA brand is not to replace the U-M brand, but rather to work in partnership with it while amplifying the attributes and messages unique to the college.

For an in-depth look at the LSA Brand, please visit the LSA Brand Portal. There you'll find a robust collection of resources—including our brand guidelines, a complete logo library, and tookits—for  communicators and creatives across the college to execute brand compliant marketing collateral and communications.

For any inquiries related to the LSA Brand, please email lsa-marketing@umich.edu.

LSA Brand Portal*

* U-M login is required to access the LSA Brand Portal

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