Jung-Bong Choi is assistant professor in the Department of Cinema Studies at New York University. He authored Digitalization of Television in Japan: State, Economy, and Discourse (2008) and co-edited Globalization, Television and Japan (2010). He is currently working on a book manuscript titled “Transing the National: Theory of Transnational Culture & Media.” His first documentary Mad about You: Yon Sama Fan Club in Manhattan is in progress.