Saturday, January 24, 2026
1:00-2:45 PM
Off Campus Location
2025 ‧ Drama ‧ 1h 44 min ‧ Unrated
View the trailer at: https://www.youtube.com/watch?v=Jgjr2KXU67o
Big Deal is a drama that offers a high-stakes, semi-autobiographical look at the corporate battle waged during the 1997 Asian financial crisis. Starring Yoo Hae-jin and Lee Je-hoon, the story is loosely based on the real-life sale of Jinro soju. It follows Pyo Jong-rok (Yoo Hae-jin), the loyal financial director of the nation's number one soju company, Gukbo Group, who is desperately trying to save the brand from bankruptcy. He is pitted against Choi In-beom (Lee Je-hoon), a young, ambitious associate from a global investment firm aiming to acquire Gukbo and sell it off for profit. The film is a dramatic clash of corporate ideals and personal loyalties, where the fate of Korea's most iconic working-class liquor becomes a symbol of the nation's economic identity.
Directed by Choi Yun-jin
Presented in Korean with English subtitles
Accommodation: If there is anything we can do to make this event accessible to you, please contact us at outreachkorea@umich.edu. Please be aware that advance notice is necessary as some accommodations may require more time for the university to arrange.
View the trailer at: https://www.youtube.com/watch?v=Jgjr2KXU67o
Big Deal is a drama that offers a high-stakes, semi-autobiographical look at the corporate battle waged during the 1997 Asian financial crisis. Starring Yoo Hae-jin and Lee Je-hoon, the story is loosely based on the real-life sale of Jinro soju. It follows Pyo Jong-rok (Yoo Hae-jin), the loyal financial director of the nation's number one soju company, Gukbo Group, who is desperately trying to save the brand from bankruptcy. He is pitted against Choi In-beom (Lee Je-hoon), a young, ambitious associate from a global investment firm aiming to acquire Gukbo and sell it off for profit. The film is a dramatic clash of corporate ideals and personal loyalties, where the fate of Korea's most iconic working-class liquor becomes a symbol of the nation's economic identity.
Directed by Choi Yun-jin
Presented in Korean with English subtitles
Accommodation: If there is anything we can do to make this event accessible to you, please contact us at outreachkorea@umich.edu. Please be aware that advance notice is necessary as some accommodations may require more time for the university to arrange.
| Building: | Off Campus Location |
|---|---|
| Location: | State Theater, 233 S State St, Ann Arbor |
| Event Type: | Film Screening |
| Tags: | Asian Languages And Cultures, Film Series, Free, Korea, korean cinema |
| Source: | Happening @ Michigan from Nam Center for Korean Studies, International Institute, Asian Languages and Cultures |
International Institute Programming
The International Institute’s centers sponsor numerous conferences, lectures, exhibits, and cultural performances throughout the year. These events are designed to educate the university community and the public about global issues and inspire discussion and dialogue.
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