Professor of Psychology, Professor of Statistics (By Courtesy), Professor of Marketing, Research Professor, Research Center for Group Dynamics
gonzo@umich.edu
Office Information:
Department of Psychology
University of Michigan
3008 East Hall
Ann Arbor, MI 48109-1109
phone: 734.647.6785
Statistics
Education/Degree:
Ph.D. Psychology, Stanford University (1990)
B.A. Psychology, University of California, Los Angeles (1985)
About
My research interests are in judgment and decision making. I study both normative and descriptive decision making using a variety of techniques including mathematical modeling, surveys, field observations, and experimental lab studies. I've recently extended my to applied settings in product design and medical decision making. I also do research in applied statistics.
For more information on Professor Gonzalez's research please visit my faculty website.
For a complete list of publications please see Professor Gonzalez's CV.
