Colin Kirk

PATHWAY

Marketing and Consumer Behavior

I aim to leverage psychology, sociology, and economics to unveil hidden insights into consumer behavior during interactions with marketing and purchasing decisions. Understanding how individuals react to marketing in different contexts and evaluating the whole picture is essential for effective communication. Additionally, utilizing the most robust and granular statistical data is crucial for consumer targeting.

By integrating behavioral science and data analysis into marketing management, I aim to serve the consumer effectively by achieving high conversion rates through data-driven decisions and scientifically informed communication.