About
PATHWAY
Marketing
I look forward to combining my passions for business and psychology into my Organizational Studies degree, and more specifically through the lens of marketing. I believe that one cannot fully understand a business without also understanding the motivations of the people in that business. I plan to explore both psychological and marketing concepts in order to understand why consumers make decisions, as well as how to best attribute those ideas into the workplace. I believe that by studying these topics through an interdisciplinary lens, I will have a unique perspective on marketing that I will be able to take with me into my future.