Procter & Gamble Case Study Workshop

Meet Representatives from Procter & Gamble and learn about product and brand development.

Three Procter & Gamble representatives, including OS Alumna Megan Moore ('07) will lead OS students through a case study on the development of the Old Spice “Smell like a man, man” campaign, designed to give students a better understanding of what the consumer insights/market research department does at P&G and the role they play in product and brand development. They will also discuss upcoming internship opportunities for juniors in Summer ‘11. If interested in participating in this workshop, please RSVP to Jessica Kowalewski at jjsantos@umich.edu