Emma Heiden

What are some activities you were involved in as a student?

On campus, I was involved in a co-ed business fraternity called Alpha Kappa Psi, served as a Marketing Peer Coach for the Ross Career Development Office, and held several Teacher's Assistant roles with marketing professors.

What are some activities or work have you been involved in since graduating from UofM? (brief description)

After graduation, I started in an account management role at Facebook (now Meta). After spending nearly 3 years as a marketing consultant to Facebook and Instagram advertisers, I wanted to try a startup experience, and transitioned into a program management role at Shopify. At Shopify, I joined a brand new team that focused on building free commerce education products and tools for students and small businesses. Most recently, I've held a marketing manager job at LinkedIn, specifically on LinkedIn Marketing Solutions (the advertising ecosystem). My current job involves working with many different marketing channels and partners, with the overall goal to promote the power of the LinkedIn platform as a tool for companies to build their brands and reach their consumers.

What are some highlights of your work and activities that you have been most passionate about or proud of?

I am proud of using my cognitive science education to inform every role I've taken and every project I complete. I believe that my cognitive science education made me a more empathetic, curious, human-driven marketer and colleague.

How has your U-M cognitive science degree influenced your career path?
Studying cognitive science alongside my business degree helped me discover why I was (and still am) so fascinated by marketing: all consumers are people! Especially by exploring the decision & cognition track, I was able to draw connections between my cognitive science coursework and my marketing coursework. Ultimately, I've paved my unique career path in the tech industry by building a personal brand as a marketer with cognitive science education.