About
PATHWAY
International Marketing: Using the Intersection of Business Strategy and Consumer Behavior to Develop Cross-Cultural Campaigns
My passion for foreign language studies goes beyond achieving basic communication between one another. Rather, I am dedicated to breaking language barriers to then immerse myself in new environments to truly understand different people and their societies. This is key to my greater curiosity for pursuing global business innovation and marketing strategy with the goal of creating influential business campaigns that transcend cultural borders. Through Organizational Studies, I will focus on international marketing to strengthen my understanding of managing and driving a business to growth and success by studying communications and persuasion, social psychology, marketing and brand management, and other fundamental business courses. I plan to explore how organizations conduct themselves and grow globally in addition to my studies in Spanish and French language, literature, and culture. Thus, I will develop the necessary skills to contribute to driving innovation and marketing strategies in an ever-changing business world where I look forward to working abroad with the goal of understanding and reaching people through creative marketing strategies.
