April 2020

Sara Smoler

BA Communication Studies '14

Hometown: West Bloomfield, MI

Affiliations: MACS (now MCMP)

"The work I did in undergrad helped me understand the science of the communication industry. From taking 400-level classes to supplement my curriculum I was able to learn the various facets of the wide net of the field. Talking to professors, and recent alums, helped me understand what areas I found interesting and what was alluring for me as I looked for a job. I still remember the COMM lab class I took where I learned how to use the SPSS software - learning the research in the field of communication was invaluable as I still work in research and insights for pitching new business to this day! I work in Business Development at Ogilvy - responsible for pitching net new business to Ogilvy, and partnering with Account Teams to grow their businesses organically and cross-sell our advertising services. Some of my most notable pitch wins have been Nationwide and Coca-Cola."