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Logos and Colors

The College of Literature, Science, and the Arts Logo

This is the primary LSA logo to be used in communications to outside audiences:


This is the primary logo to be used when communicating within the College:


The College of Literature, Science, and the Arts Colors


Primary colors for all LSA logos, including departments and units are Pantone 7406 C and 282 C.

Additional accent colors can be found on the University branding site.

The LSA brand is in strict alignment with the University of Michigan branding.


Colors for the LSA Web Palette were selected based on the following criteria:

Colors should be based on the U-M Brand style guide. Colors should meet or exceed the level AA standard for contrast ratio as stipulated in the Web Content Accessibility Guidlines (WCAG) 2.0 when used as a background color with a white foreground text color and when used as foreground text color with a white background color. 

Where possible, colors have been sampled directly. Where U-M Brand colors did not meet the criteria specified, they were adjusted to meet them.