"When I first began studying the interactions between social movements and corporations in the 1990s, it was rare to see business take a public stand on social issues. Yet today we see organizations ranging from General Electric to the NCAA weighing in on, for example, transgender rights, something hard to imagine even a decade ago," writes Davis.

Davis goes on to offer some explanations as to why this shift has occurred in recent years.

Click here to read the full article at The Conversation.