Saturday, January 24, 2026
1:00-2:45 PM
Off Campus Location
2025 ‧ Drama ‧ 1h 44 min ‧ Unrated
View the trailer at: https://www.youtube.com/watch?v=Jgjr2KXU67o
Big Deal is a drama that offers a high-stakes, semi-autobiographical look at the corporate battle waged during the 1997 Asian financial crisis. Starring Yoo Hae-jin and Lee Je-hoon, the story is loosely based on the real-life sale of Jinro soju. It follows Pyo Jong-rok (Yoo Hae-jin), the loyal financial director of the nation's number one soju company, Gukbo Group, who is desperately trying to save the brand from bankruptcy. He is pitted against Choi In-beom (Lee Je-hoon), a young, ambitious associate from a global investment firm aiming to acquire Gukbo and sell it off for profit. The film is a dramatic clash of corporate ideals and personal loyalties, where the fate of Korea's most iconic working-class liquor becomes a symbol of the nation's economic identity.
Directed by Choi Yun-jin
Presented in Korean with English subtitles
Accommodation: If there is anything we can do to make this event accessible to you, please contact us at outreachkorea@umich.edu. Please be aware that advance notice is necessary as some accommodations may require more time for the university to arrange.
View the trailer at: https://www.youtube.com/watch?v=Jgjr2KXU67o
Big Deal is a drama that offers a high-stakes, semi-autobiographical look at the corporate battle waged during the 1997 Asian financial crisis. Starring Yoo Hae-jin and Lee Je-hoon, the story is loosely based on the real-life sale of Jinro soju. It follows Pyo Jong-rok (Yoo Hae-jin), the loyal financial director of the nation's number one soju company, Gukbo Group, who is desperately trying to save the brand from bankruptcy. He is pitted against Choi In-beom (Lee Je-hoon), a young, ambitious associate from a global investment firm aiming to acquire Gukbo and sell it off for profit. The film is a dramatic clash of corporate ideals and personal loyalties, where the fate of Korea's most iconic working-class liquor becomes a symbol of the nation's economic identity.
Directed by Choi Yun-jin
Presented in Korean with English subtitles
Accommodation: If there is anything we can do to make this event accessible to you, please contact us at outreachkorea@umich.edu. Please be aware that advance notice is necessary as some accommodations may require more time for the university to arrange.
| Building: | Off Campus Location |
|---|---|
| Location: | State Theater, 233 S State St, Ann Arbor |
| Event Type: | Film Screening |
| Tags: | Asian Languages And Cultures, Film Series, Free, Korea, korean cinema |
| Source: | Happening @ Michigan from Nam Center for Korean Studies, International Institute, Asian Languages and Cultures |
